skoal
Challenge:
Create a manifesto video that showcases our brand.
Solution:
Create a Skoal Day. It doesn't matter who you are or where you live, Skoal will always make your day “A Pinch Better"
password: alvarez
skoalisms
Challenge:
Get consumers to engage with the brand and make them feel like their voices are heard.
Solution:
Skoalisms. One-liners that celebrate the spirit of Skoal. Then take some of the best and create their origin story.
4 wheeling
Challenge:
Embody the spirit of Skoal through a digital campaign that drives consumer engagement.
Solution:
Skoal is about taking every day things and making them better. This time it was a Jeep’s turn. Consumers got to build the Ultimate Vehicle. Every week they had the chance to customize a new part of the Jeep – the wheels, the paint color, the accessories and more. 8 weeks later we had a consumer customized Jeep and one lucky guy drove it home!
Online experience:
In order to make every part of the Jeep customizable, we teamed up with FuseFX from NY to create CGI scenarios for all 8 weeks. In total, we had over 60 parts for every possible outcome.
offline: direct mail
To give our consumers a glimpse of the custom possibilities, we created a direct mail piece that changed the customization of the jeep as you unfolded it therefore emulating the online experience.
Our print challenged you to create the Ultimate Vehicle
