potbelly pair-odies

Handmade sandwiches. Hand-crafted ads.

Challenge:

Create a promotion that entices people to buy food items in pairs

Solution:

Repurpose pop culture love stories with our handmade food items

Awareness:

We launched the campaign with a :30 TV Spot

To increase awareness we had a 3 Channel approach:
TV, online social and OOH to drive traffic in stores

recall

Supported it with OOH, bus shelters and social cut-downs

kpis:

+80 Million impressions with a 4.1% increase in sales

Additional pair-odies

With the success of the first campaign, we created additional pair-odies each with their own offer.

kpis:

300+ Million overall impressions

gifs:

We maximized our videos and created GIFs to be used as memes and responses to social commentary.
Here’s just a few.

hand-made:

Every set was created from scratch and lit as a full-size set