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Ortho

 
 

ortho

Challenge:

Show that Ortho loves nature when it’s in the wild but not in your home.

Solution:

Disrupt the space by showing how people admire nature up to a certain point.
Nature is great. Until it’s not.

 
 
 
 

Simple visual for a complex message

These visuals were created to be used throughout print, social and OOH

 
 
 
 

work of art or roaches?

We made striking visuals that made people do a double take and then we added motion to them.