marlboro magazine

Challenge:

Marlboro creates so much content every day that consumers can miss it. How do we let our consumers know about new content?

Solution:

Make an interactive quarterly magazine that teases consumers as to what is new online. This magazine shows you videos and additional content when linked with the Marlboro App.

interactive icons:

Throughout the magazine consumers were able to scan the marked icon to access at additional features.

With each magazine we included keepsakes for being loyal member. In this edition, we included coasters.