driv
Challenge:
Launch the merger between Federal-Mogul and Tenneco, DRiV.
Solution:
We announce our purpose for merging. To drive advancements that help people get the most out of every vehicle, every ride, every race, every journey.
will to win
DRiV’s goal is to change the ride experience around the world. The only way to do that is by winning a lot.
So we created a battle cry with someone who has won a lot…3-Time F1 World Champion Sir Jackie Stewart.
Password = alvarez
it’s go time
With a global footprint, we needed our battle cry for our employees to be easily translated and also accessible to devices without audio.